Teach students the current technical considerations and skills involved in the digital manipulation of text, image and sound. Develop the student's ability to make aesthetic choices in communication, visualization and ideation. Cultivate student skills in written and oral communication. Involve students in individual and collaborative creative projects. Instill a sense of mission in the students about the positive contribution they can make in shaping culture and society. Maintain a high standard in the evaluation of student performance. Integrate ethical, historical and theoretical dimensions of the creative process into the realm of digital media. Prepare students for either careers in industry, the arts, education or for post-graduate fields of study.